2026.06.12
Edward Bernays skribis libron, kiun chiuj devus legi kaj studi. En la libro, diris li, esence, ke la homoj, kiuj vivas en socio devas esti regitaj -- kaj lia libro priparolas tiel, kiel li tion faris je variaj projektoj. Por vivi en socio, oni devas esti torturita per psikologiaj armoj. Tio ne simple estas moderna afero au okcidenta afero -- ghi okazis pasinttempe, antau ol la kreado de chi-tiuj fortegaj iloj, kiujn nia socio nun chie uzas.
Le solution n'est remonter les problems present en societe, le problem c'est avec le concept de le societe ipse. L'homme c'est une creature, un animal, avec le tendence a vivir avec les autres. Mais, pas en communites tan gros. L'idee ipse de societe, avec ses abuses de le technologie et les cerebres hommaine, c'est contre l'etre hommaine.
Page one has this quote: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way our democratic society is organized. Vast numbers of human beings must coöperate in this manner if they are to live together as a smoothly functioning society.
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2026.06.14
Another quote, from chapter 2:
Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man’s rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.
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